A website combines all the digital assets and activities that allow customers or clients to find you online, learn about your products or services, and eventually purchase from you. But in order for a website to be effective, it needs to be carefully planned and executed. This is where custom website development comes in.
A templated website may be a quick and easy solution for getting your business online, but it’s not as impactful as a custom website that’s been designed and built specifically for your business.
Instead of spending time and money on a website that doesn’t work, here are five reasons why you should lend in custom website development.
Why Does Your Company Need a Customized Website and Development?
Boost Your Brand
Businesses have unique brand identities, and that identity needs to be reflected in their website design. It shows in your logo, color scheme, and even the copy on your website.
A custom website design can help you better communicate your brand’s message and values to your target audience. It can also make your website more recognizable and Memorable. Customers will remember a website that looks and feels like your brand, which can help you build trust and credibility.
Branding is essential for all businesses, but it’s significant for small businesses and startups trying to build a name for themselves. It’s a significant investment you can make in your industry.
Optimize for Search
Around 50% of web traffic is generated through organic search, which means your website needs to be developed for search engines if you want to be found online. With the growing dependence on digital media, you’re missing out on valuable leads and conversions if you’re not visible in the SERPs.
SEO represents search engine optimization, and you can ensure your website is set up for success by working with a custom website development agency. When your site appears higher in the search results, you’ll get more clicks, leading to more sales and conversions. It is a great opportunity for you to market your products or services to individuals who are actively looking for what you have to offer.
Design elements, such as navigation, site architecture, and even the use of keywords, all play a role in how great your website will rank. By optimizing your website for search, you’ll be able to reach more people and grow your business.
Improved for Your Users
A well-designed site must be easy to use, visually appealing, and informative. What about mobile friendliness, fast loading speed, and easy navigation? All of these factors are important when considering your website’s user experience (UX).
SEO uses the mobile-first index, which means that your website will be judged based on how well it performs on mobile devices. Changes such as large font sizes, easy-to-click buttons, and minimal scrolling will all help improve the UX on mobile devices.
User experience depends on several features such as navigation, page speed, readability, and even the site’s overall aesthetics. People will leave a website if it’s hard to use or doesn’t look good. Your customers are more likely to stay on your site and buy from you if your site appears professional and easy to navigate.
Step Up Security
Security is a big deal, now more than ever. As data breaches become more common, you must take the necessary steps to protect your website and customer data. Google warns users if a site is not secure, which can hurt their credibility and business. It also checks for your SSL certificate, which is now required for all websites.
The search engine will prioritize sites that are SSL certified and have an up-to-date security protocol. Google also announced that it would start punishing sites that are not mobile-friendly. This means that if you don’t have a responsive website design, your rankings will suffer.
Hackers are always finding new ways to attack websites, so you must stay ahead of the curve. By outsourcing your web development to a professional company, you can ensure that your website is secure and compliant with the latest standards. It will provide you peace of mind and help you avoid any penalties from Google.
Using a website builder can be limiting, and you may be frustrated with the lack of flexibility and customization. If you want to add on new features or make changes to your site, you may need to employ a developer, which can be costly. If you don’t, you could leave your customers with outdated information, damaging your credibility.
With custom design and development, you have the freedom to change your website as your business grows. You can add new pages and features or even redesign the entire site without starting from scratch. Every company wants a solid website with the ease of use and flexibility of a custom website that will help you save money and grow your business.
Boost Your Business With a Custom Website
Websites are imperative for businesses in the modern world. However, if you want to stay competitive, you need a website that is designed for your specific business needs. By working with a custom website development company, you can ensure that your website is set up for success. From improved SEO to better security, a custom website has many benefits. Contact YellowFin Digital today to learn more about how to boost your business with a custom website.