Can B.Voc in E-Commerce and Digital Marketing Boost Your Career?

Can B.Voc in E-Commerce and Digital Marketing Boost Your Career?

B.Voc in E-Commerce and Digital Marketing course is a UGC certified 3-year undergraduate degree program that provides vocational training to the students who wish to pursue a career in the field of Digital Marketing. The course integrates the education of technology and business management by incorporating two essential areas of study, which are –


  1. E-Commerce – the process of trading goods and services through digital platforms, eliminating the need for in-person interactions. Online transactions, which include transferring goods, making payments, and establishing trade agreements, can all be smoothly carried out in the realm of E-Commerce. There are four primary types: Business to Consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C).


  1. Digital marketing – the strategy used to promote products and services through digital channels like social media, emails, and websites. It plays a crucial role in a company’s operations by attracting customers, which ultimately helps in increasing the company’s profitability.

Benefits of Pursuing B.Voc in E-Commerce and Digital Marketing

  • The B.Voc in E-Commerce and Digital Marketing has got approvals from UGC and professionals after completing the course are eligible to work in both government and private sectors.
  • In the ever-changing realm of technology, pursuing a career in E-Commerce and Digital Marketing ensures that your skills remain current, enabling you to adapt to emerging technologies.
  • Professionals specializing in E Commerce Course are in great demand, resulting in higher salaries due to the increasing job opportunities in the IT field. 
  • After completing a degree in E-Commerce and Digital Marketing, individuals can opt to work for a company or choose to work as freelancers.
  • Jobs in the IT sector frequently offer the flexibility of working from home, eliminating the need for many individuals to commute to the office.

Course Key Features

University Name

Glocal University


Saharanpur, UP

Course Name

B.Voc in E-Commerce and Digital Marketing

Course Type

UG Degree


3 years (6 semesters)




Semester wise

Course Fee



10+2 or 10+diploma from a recognised board


2.5-8 LPA

B voc E commerce and Digital marketing syllabus

First Semester

1. English Language and Communicative English

2. Fundamentals of Information Technology

3. Management Theory and Practices

4. Marketing Management

5. Fundamentals of E-Commerce

6. Fundamentals of Digital Marketing

7. Project-I

Second Semester

1. Introduction to Communication Skill

2. Sales and Marketing

3. Fundamentals of DBMS

4. Managerial Economics

5. Integrated Marketing Communication

6. Human Resource Management

7. Project-II

Third Semester

1. Soft Skills and Personality Development

2.Product and Brand Management

3. Consumer Behavior

4. Fundamentals of Entrepreneurship

5. Retailing

6. Microsoft Office – Lab

7. Project-III

Fourth Semester

1. Website Planning and Structure

2. Human Values and Professional Ethics

3. Social Media Marketing

4. Digital Entrepreneurship

5. Web Designing Using Photoshop – Lab

6. Advertising and Sales Management

7. Project –IV

Fifth Semester

1. Content Marketing

2. Content Management System Lab

3. Search Engine Marketing and Search Engine Optimisation

4. E-Commerce Law and Practices

5. Project-V

Sixth Semester

1. Business Research Methods

2. Workshop: Creative, Design Thinking and Skill Development

3. Project Report and Viva

4. Internship

Admission Process

  • People interested in joining Glocal University’s B.Voc E-Commerce and Digital Marketing course can visit the university’s online portal. 
  • After deciding the particular course the candidate wants to pursue, he must complete an application form. 
  • Glocal University offers free counseling sessions to help students with the admission process. 
  • A document verification stage is required for authentication. 
  • During enrollment, the university charges a registration fee. 
  • After successful registration, candidates are advised to patiently await the seat allocation results.

Course Fee

Total course fees for the entire course is INR 1.5 lakhs. Tuition fees for each semester is INR 25000. Students have the flexibility to choose from various payment options offered by the university, including one-time payment, annual payments, and installment plans.

Eligibility Criteria

  • Candidates should have obtained a minimum of 50% in their 12th-grade exam from a recognized board. Those who have completed a relevant diploma after the 10th grade are also eligible to apply. 
  • International students are encouraged to apply for admission to the course.
  • Candidates must be at least 17 years old to apply for the course.

Career Opportunities

Digital Marketing Manager

SEO Specialist

Social Media Manager

Content Marketing Manager

Influencer Marketing Manager

Email Marketing Specialist

Digital Marketing Analyst

PPC Specialist

E-Commerce Consultant


E-Commerce Manager

Web Analytics Specialist

Customer Relationship Management (CRM) Specialist

Digital Marketing Trainer/Instructor

Mobile Marketing Specialist

Top Hiring Companies

  • Amazon
  • Google
  • Facebook
  • LinkedIn
  • Adobe
  • IBM
  • Accenture
  • Wipro Digital
  • Deloitte Digital
  • HubSpot
  • Flipkart
  • Snapdeal
  • Paytm
  • Zomato
  • OYO
  • TCS

Information Technology Vocational Courses provided by Glocal University

Applied Computer Technology

IT/ ITeS / Internet & Web Technology

Data Analytics

Web Technologies

E-Commerce and Digital Marketing

Information Technology

IOT Programming and Big Data

Robotics & Artificial Intelligence

Machine Learning & Al


Computer Sciences & ITES

IT/ITes/Software Development