During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI).
AI has taken center stage to understand and aid the demands of marketing leaders and business owners to stay ahead of the curve and ensure a long-term successful business. However, it is essential to future-proof the marketing strategies before we head into the upcoming years.
This article will be a strategic guide to future-proofing your marketing strategies with the help of AI.
2024 AI-powered Marketing Strategies
Marketing leaders believe that in 2024, the marketing landscape will likely continue evolving, with new trends and strategies emerging. Let’s take a glance at some AI-powered marketing strategies that CMOs might find valuable:
Engaging content is one of the easiest ways to interact with users, as it tends to grab more attention and shares, which often keeps them hooked on your website. Examples of interactive content include polls, AR/VR experiences, quizzes, and shoppable posts.
AI-generated Video Marketing
Video is one of the most dominant forms of marketing, as users are more interested in watching the product than hearing about it. AI-generated visuals in the form of short videos, live streams, and interactive videos capture the audience’s attention and convey the correct message.
Influencer Marketing Platforms
Influencer marketing is steadily rising as marketers believe that it helps to upscale their brand through marketing campaigns by 67% in comparison to not having AI influencer marketing platforms. These AI influencer marketing platforms provide AI-driven analytics to users to get valuable insights into audience demographics, engagement rates, and ROI.
The foundation of contemporary marketing is ethically trained AI, which provides unmatched accuracy in customer-centric monetization and communication. Businesses need to give user data protection a priority in light of growing privacy concerns. It will be essential to employ tactics like transparent data practices and zero-party data collection, which is the collection of data directly from customers.
To Know More, Read Full Article @ https://ai-techpark.com/marketing-strategies-with-ai/
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