We are designing for circulation convertible garments

We are designing for circulation convertible garments

Convertible Garments

Buying convertible clothing can be a trend-free, money-saving, and sustainably wise decision, but only after the change is well understood and embraced. Spanish hand smocked dresses Going forward, there is a need to dive deeper to understand the purchase and usage behavior in terms of acceptance, usage and satisfaction levels that consumers expect from such apparel.

Fashion is one of the few industries that is always evolving. Its evolution is characterized by keeping up with new trends and creativity that keeps fashion creators on their toes. Whenever there is a sense of stagnation in the field of fashion, there is always an idea that either rejuvenates or revolutionizes or redirects the journey of fashion evolution. Whenever this happens, the demand for fashion goods becomes even more intense. One such innovative idea is convertible or transformable garments.

What is a change of clothes?

There was a time when people would make fun of those who would wear their garments inside out, showing an unusual side with rough, stitched edges, and faded graphics giving a messy appearance – a social stigma of sort.

But as of today, when fashion evolves much faster, the manufacturers, designers and brands are seriously working on the concepts of reversible, and convertible or transformable or 2-in-1 garments – an idea that is currently enjoying the spotlight. All these multiple terms only point at any single garment that can be worn differently or in multiple ways even offering more than one functionality.

While a reversible garment is simply the one which can be worn inside out to appear a new or different garment, a convertible or transformable or 2-in-1 garment offers two or more functional and/or aesthetic alternative styles through various manipulative methods such as wrapping, twisting, folding, gathering, rolling, tying and binding. They can be converted into different looks which share certain characteristics and functions with the original clothing. They provide the wearer with extended function and/or aesthetic styles, thereby contributing to stalling or delaying of the purchases of additional new garments.

Transformable clothes are able to increase the product use frequency and extend the product’s life cycle as they can be repeatedly transformed into different styles or looks.

Initially, the idea of a convertible garment was considered too bold to be undertaken, highly imaginative to be practical and, more so, extremely challenging to be realised.

Nevertheless, it gradually became acceptable, a reality and practical too. Today, fashion consumers are showing their inclination towards such attire.



The idea of convertible garments is beneficial to both consumers and retailers. While consumers benefit more, the retailers also derive certain benefits from convertible garments. Due to their convertibility, the garment can provide the retailers an additional competitive edge in the market Spanish hand smocked dresses.

The garments, when added to a retailer’s product portfolio, are bound to attract consumer attention. By addition of such unique apparel to their merchandise offering, the retailers are able to add novelty and versatility to their width which eventually helps in realising improved revenue levels.

The garments, which can conveniently switch their aesthetic, style and functionality, provide an alternative option to consumers who wish to achieve desired features in their clothing without the necessity of purchasing new ones.

Even purchases for different occasions can be contained too. In addition, consumers can modify the existing garment according to their various desired or required styles, to make a personal fashion statement. Then there are customers who are busy in their hectic schedules, and there are others who have limited budgets.

Such customers need cost-effective multipurpose garments that can save them another shopping trip to buy new clothes that must also match their fit, size, colour and style and, for brand loyalists, even the brand they love to wear. Of course, they have the option to shop again but they also know that they will have to do it at the cost of their precious time.

All this can be beautifully taken care through a convertible garment which, solely, can be equally appropriate for the office, evening party, or an outing with family and friends.


The convertible clothing comes handy in travels as they are extremely functional and carry-on friendly. They enable travellers to travel light without the need to repeat their outfits more often. Carrying convertible or reversible garments while traveling not only maxi mises luggage space but also reduces decision-making conundrum with few pieces to choose from. Since convertibles are one-time spend, they need to last long hence they are designed keeping in mind changing seasons and trends. They stay relevant all through and can be worn year-round.

In a way, they can be called both – ever-trending or trend-independent. Rightly so, they are more durable to get more wear and outlast fashion trends. Thanks to this feature, they keep shopping frequency to minimum and thus save money as well. In addition to saving money, they also yield lesser ‘cost per wear’ – a calculation wherein the price of the garment is divided by the number of times it is worn.

In case of convertible clothing, one gets two or more pieces for the price of one thereby lowering the cost per wear. This simply tells the wearer whether the clothing item he or she had invested in is worth the investment or not. The cost per wear can thus dramatically modify one’s shopping habits.

What Constitutes Convertibility

Since the convertible garments are transformable, they are expected to provide an enjoyable and easy way to be transformed into different styles. Additionally, they are expected to be easy to match with other items the consumer is wearing.

It is not just the tangible aspect of a garment that makes it transformable but also intangible aspects such as personal values which may include fashion consciousness and the tendency for creative choices. When this is complemented with an individual’s environmental beliefs and environmental apparel knowledge, it can have critical impact on one’s sustainable consumption behaviour.

A garment can be convertible by way of manipulative wearing as mentioned earlier in this feature. How about deriving convertibility from the fabric used? There are brands already working in this direction. The need for such innovation is more apparent than ever.

In the same regard, designers are wooing customers with adaptable fashion – from easy material add-ons that alter the styles to tech-enhanced outfits that augment in real time. A number of fashion brands have already explored how the materials can transform the garments into multi-use clothing which can adapt to different scenarios and needs.


The daughter of famous British singer-songwriter Paul McCartney, Stella McCartney – a fashion designer, offers such multi-tasking garments collection named Stellawear which is a lingerie and swimwear hybrid collection, featuring bodysuits, briefs and bandeau tops which can be worn as underwear or for swimming.

The range’s special design and aesthetic ensure that collection appeals to people wearing the pieces for different circumstances, while inspiring less buying and more wearing. The products, made using recycled materials, are produced by Italian manufacturer. The story does not end here. Wearable technology company  has already launched a clothing collection made from mono-fibre polyester that adapts to the wearer’s body shape and size two years back. The versatility of this patented material is meant to make it suitable for all genders, styles, shapes and sizes including pregnant women. Having previously designed clothing for children, the brand is expanding into adult wear.