How to send bulk messages on WhatsApp: Everything you need to know !

How to send bulk messages on WhatsApp: Everything you need to know !

Looking to send bulk messages on WhatsApp to customers? You are at the right place for sure, This article covers all the topics that are required to know regarding bulk message services offered by the WhatsApp platform.

It offers a convenient method for businesses to make announcements regarding upcoming sales, ongoing offers or policy changes that are likely to impact the customers.

It is important to note that bulk message facility is offered by both the WhatsApp business app and WhatsApp business API. The only difference is that if it is required to send bulk messages to more than 256 customers, WhatsApp business API has to be used.

This article covers interesting topics such as creating a bulk messaging list and how to send bulk messages using WhatsApp API. Rules that govern sending bulk messages on WhatsApp have also been covered.

The bulk message facility has ensured that WhatsApp is preferred by the fast-scaling businesses for scheduling marketing campaigns.   

What are WhatsApp Bulk Messages?

WhatsApp bulk messages offer an effective channel of communication for businesses to communicate with a large number of existing customers and possible business leads.

Visibly, bulk messages resemble normal WhatsApp messages but the key difference is that bulk messages come with an unlimited number of characters that can be used to design powerful campaigns. Text, images, and videos can be used in WhatsApp bulk messages.

Bulk messages can be used to disseminate information and establish communication to carry out promotional campaigns for attracting and retaining customers by running promotional campaigns for specific products and services.

This time-saving feature is being used by a large number of businesses across the globe. A bulk message facility is also available on email and other messaging platforms such as Telegram.

This article covers why business users prefer WhatsApp business API and WhatsApp business applications over other mass messaging options. 

Marketing campaigns using WhatsApp bulk messaging

With the launch of the WhatsApp business platform the recent introduction of the feature of multi-device functionality (in beta stage) and the release of WhatsApp business API, marketers are increasingly looking at the possibility of using WhatsApp business API for mass broadcasting of promotional messages.

It is a simple and immediate way of communicating with the businesses. It offers different value in comparison to classic email marketing. Businesses can simply reach out to a large number of users by owning a WhatsApp number.

Offers and updates can be sent to the users at any time and from anywhere. Even the users have advantages related to the usage of WhatsApp bulk messages by businesses.

The users have a constant point of reference through which the businesses can be contacted by the users in a seamless manner.    

Important points to consider before WhatsApp bulk messaging 

It is important to protect the users from irritating spam and encourage promotional activities using high-quality bulk messages.

WhatsApp has introduced a number of measures such as messaging limits, phone number status, and quality ratings based on phone numbers. Key features have been covered in detail. 

WhatsApp bulk Messaging Limit 

It is possible for businesses to deliver messages to contacts on a twenty-four-hour rolling period.

The number of contact recipients to whom the bulk messages can be sent with the help of WhatsApp business API depends on the messaging limit of the business.

The higher the messaging limit, the higher the number of unique contacts that can be contacted by the business on a twenty-four-hour rolling basis.

The number of users that can be contacted using the messaging limit is tier-based and can be upgraded as per the requirements of the business. 

Phone Number Status and Quality Rating 

Quality ratings and phone number status affect the ability of the business to send bulk messages on WhatsApp.

For example, in order, how to send bulk messages on WhatsApp without broadcast, the phone number status of the business must be connected. Also, it is important to keep a check on the ratings.

For example, in case the phone number of the business is blocked, its rating would drop to low and subsequently, its status would be turned as “flagged”.

It is not possible to upgrade the number’s messaging tier. If there is no improvement in quality rating within a time period of seven days, the status would come back to be “connected” but it would have a lower messaging limit. 

The phone number of the business can get restricted if the messaging limit is reached when a poor quality rating continues to exist. Businesses whose phone numbers have been restricted can only make responses to inbound conversations.

It is not possible to send bulk messages to unique contacts for businesses whose number has been put under the category of restricted by WhatsApp.

Businesses can take steps, however, to ensure that they receive a good quality rating.  Businesses must ensure that only high-quality bulk messages are sent to the contacts.

Providing valuable and quality content to the users would ensure high engagement rates and create customer experiences that create brand loyalty and revenue for the business. 

How to Send Bulk Messages on WhatsApp?

WhatsApp Business API offers the facility to send messages to large audiences using advanced features such as multi-user functionality and integration capabilities.

A WhatsApp business AP account and business messaging software is all that is required to send bulk messages. A WhatsApp business solution provider comes in handy for businesses to acquire the required WhatsApp business API account directly from the platform.

Businesses can make use of a message template to send bulk WhatsApp messages using the WhatsApp business API.

It is possible for businesses to send authentication, transactional, and integration messages using the WhatsApp bulk messaging feature offered in WhatsApp business API.

Businesses can ensure that they comply with the business and commerce policies of WhatsApp by following the steps that have been covered here. 

Step 1: Importing a contact list 

The first step for sending bulk messages on WhatsApp is to import a contact list on the platform.

It is required to organize the imported contacts in the required manner. Importing and organizing the contacts in the required manner would ensure that the message reaches the intended target audience.

There are two important considerations that businesses must keep in mind to create effective bulk messaging campaigns. First of all, it is important that the contacts contained in the list are properly categorized and flagged by assigning tags to them.

Examples of tags include VIP customer tags, frequent customer tags, and inactive customer tags. This segmentation ensures proper targeting of contacts included in the contact list. This task can be carried out with the help of a CSV file. 

In order to ensure that the process of importing the contacts is hassle-free, it is important that the contact phone numbers are in international format with proper country and area codes. Businesses are informed via email once the process of integration of the contact list is completed. 

Step 2: Bulk Message template 

Pre-approved WhatsApp message templates that have been pre-approved by Meta can only be used to send bulk messages using the WhatsApp platform. However, it must be highlighted that businesses can also create their own templates and submit them for approval.

This makes the process convenient and easy for businesses. It is possible to create templates on the platform by following easy steps to create the template on the platform and then submitting the platform for approval. The status of approval of the template on the platform can be tracked.

here are three main statuses, namely, submitted, approved, and rejected. In case the message template is rejected, a reason for rejection of the template is also provided on the platform. It is possible to make edits and resubmit the message template for approval.    

It is important to highlight that it is not possible to edit the bulk message templates that have been given disabled status due to the low-quality content.

Businesses can also create WhatsApp bulk messages using interactive and multimedia message templates.

An interactive message template contains features such as quick reply buttons and call-to-action. A multimedia message template supports multimedia features such as videos, images, and PDF files in addition to the regular text.

After the creation of the template and its approval, businesses are good to go to deliver bulk messages to their customers. 

Step 3: Creating a WhatsApp bulk message 

To create a WhatsApp business API bulk message, follow the easy steps on the platform to initiate the process of composing the message. Steps can also be followed to categorize the message into specific categories for better referencing in the future. In the case of broadcast messages, the default audience is the entire contact list. In case it is required to limit the number of contacts, the same can be done by selecting the required segment from the drop-down list. In the cases where businesses have multiple WhatsApp business API accounts, the required WhatsApp business API account can be selected from the drop-down list. 

At this stage, it is important to mention the opt-in policy of WhatsApp. It is required to select the checkbox that cautions to send the broadcast message to only those contacts that have already contacted the channel before.

By selecting this checkbox, it can be ensured that the business complied with the opt-in policy of WhatsApp. 

After the selection of the appropriate message template and filling in of the required details, the WhatsApp business API message is ready to be delivered to the customers.

The broadcast message can be scheduled to be delivered at a specific date and time. It is also possible to test the broadcast message by sending the message to a self-account or a particular contact of choice.

WhatsApp Business API has multiple features to ensure that businesses do not misuse the bulk messaging feature.   

Using the services of the platform is beneficial for the business. By entering into a partnership with a WhatsApp platform provider provides more than just access to bulk messaging features.

By choosing the right platform the brand can benefit from the secure end-to-end encrypted service offered by WhatsApp. Using the services of the CRM platform provider ensures that the brand remains compliant with the strict message broadcast rules and requirements every single time. 

How to send WhatsApp bulk messages with WhatsApp Business API? 

Sending WhatsApp bulk SMS is possible on both WhatsApp business applications and also on WhatsApp business API. Micro and small businesses use WhatsApp business applications for bulk messaging.

The service is free and there is no requirement for external software service providers. It is possible for businesses to create bulk messages on the WhatsApp business application by following simple steps that have been covered. 

Step 1:

Open the WhatsApp business application. 

Step 2: 

Navigate through the home screen by following the sequence Chat Screen > Menu Button > New List 

Step 3: 

Enter the names of the contacts who are to be included for bulk messaging. Plus (+) button can be used to add contacts directly from the contact list. 

Step 4: 

Click on OK. 

Step 5: 

Click on Create.

It is important to mention that although it is possible to create bulk messages on the WhatsApp business application by following the above-mentioned steps, the limitation with the application is that only 256 contacts can be contacted per broadcasting message or per contact list for the broadcast message.

This option is viable for small and medium businesses but in the case of large businesses, it is better to use WhatsApp business API.  


Whatsapp business application and WhatsApp business API provide the option for bulk messaging for businesses.

These platforms can be used by the businesses to make announcements regarding upcoming sales, and ongoing offers of the business as well as for communicating the policy changes that are likely to impact customers of the business.

Although broadcast messaging is offered on both platforms, in the case of the WhatsApp business application only 256 contacts can be contacted per broadcast message.

This is viable for small and medium businesses. In the case of large businesses where it is required to contact more than 256 contacts on a regular basis, it is better to use WhatsApp business API. 

Last but not least, it is important to mention that businesses must use broadcast messages using WhatsApp in a very careful manner. WhatsApp has been created as a personal messaging application to be used by the users.

Care must be taken to preserve the privacy of the users. By following the guidelines issued by Meta, businesses can ensure that they are able to run successful marketing campaigns and yet the privacy of the users is respected.