Google is reportedly examining the purchase of an Indian payments app known as BHIM (Bharat Interface for Money) to block gambling and title loan applications from its app store. According to an internal memo, the search giant has prohibited applications from gaming and title loan services from existing in its Play Store.
The Indian Express reported that the internal note that was sent to Google Play developers stated: “We don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting, including daily fantasy sports in India. We also don’t allow apps that directly or indirectly enable loans to consumers of all types.”
The memo also stated that applications found to be in violation of these policies would be subject to removal. If a pre-existing application is found to be violating Google Play’s policies, it will be given 30 days to remedy the situation, or else it could lead to permanent removal.
BHIM, a popular payments app by the Indian government, is intended to allow people to faciliate transactions without the involvement of third-party services. It is the hope that Google’s acquisition of BHIM would help the company better combat gambling and loan applications from it’s Play Store.
Google’s decision to pursue the purchase of BHIM is viewed as a move to combat the illegal activities of gambling and loans that have been rampant on its platform for some time.
It also reflects a commitment to implement responsible policies relating to such activities, and to promote a safe and secure experience for its users.
Google’s stringent policies are part of a larger attempt to ensure that the digital payments space in India is protected from fraud and criminal activities.
The ultimate goal is to help create an ecosystem that is safe, secure and beneficial to all stakeholders, including users, businesses, developers, and the wider ecosystem.
Google examining get to block betting, bank loan apps The Indian Categorical