Celebs Avoid Engaging With Stacy’s Pita Chips at Sundance
Sundance Film Festival is known for its star-studded events, which have been graced by some of the biggest names in the entertainment industry. But this year, one major brand was conspicuously absent from the festivities: Stacy’s Pita Chips.
The snack brand, which has become a staple in American households, was notably absent from the events at Sundance. The reason? Many celebs were not interested in being associated with the brand after its inclusion in an Instagram post attributed to actor Johnny Depp.
The post featured a picture of Depp holding a bag of Stacy’s Pita Chips, and included a message that many interpreted as being vaguely associated with violence. Although Stacy’s responded with a statement distancing itself from the post, the damage had been done and the celebrities didn’t want to risk being associated with the brand.
The Impact of the Depp Post
The backlash against the post was quick and decisive. Not only did celebs distance themselves from Stacy’s, but the brand also lost a major corporate partner in the days following. So it’s easy to see why the stars wanted to keep their distance from the chips at Sundance.
The Impact on Stacy’s
While the impact of the post was mostly negative for Stacy’s, it has been noted that the brand did gain some positive attention for its quick response to the incident.
In addition, the brand’s social media accounts have gained a noticeable uptick in followers in the days since the post. While this number is not nearly enough to offset the damage that was done, it is a promising sign for Stacy’s in the future.
Stacy’s Pita Chips and Beyond
It’s clear that celebrities wanted to keep their distance from Stacy’s Pita Chips at Sundance. However, it is also worth noting that other snack brands still received a lot of positive attention from the star-studded event. Brands like Snickers and Pringles were frequently seen on the red carpet and in social media posts associated with the festival.
So while Stacy’s Pita Chips may have missed their moment on the big stage this year, there are still areas where the brand can continue to find success. With a strong response and a concerted effort to rebuild its reputation, Stacy’s Pita Chips might be back at Sundance in the years to come.