A recent report conducted by Inshorts highlights that only 2% of Twitter users in the US are spending on subscription services through the platform.
The report, which surveyed 2,000 Twitter users between the ages of 18 and 34, sheds light on the attitudes of US-based users when it comes to the platform’s subscription offerings.
The findings indicate that while users have high optimistic views of subscription services in general, they are not likely to pay for them on Twitter. Only 2% of those surveyed indicated that they had spent on subscription services through the platform in the past three months.
The data also shows that the most popular Twitter subscriptions are entertainment-related, primarily music streaming services such as Spotify and Apple Music. This suggests that users are primarily utilizing the platform to access content.
Interestingly, the data shows that those who do pay for subscriptions through Twitter are more likely to engage in conversations on the platform and to follow content creators. This indicates that Twitter is an effective platform for content creators to promote their content and incentivize users to subscribe.
Overall, the survey highlights the need for Twitter to explore ways to increase user spending on subscription services. By creating more incentives for users to subscribe, Twitter can become a major player in the subscription economy. [ad_1]
.2% Twitter consumers fork out for subscriptions in US: Report Inshorts